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The Foundation of Arts located in Jonesboro, AR offers community enrichment through arts education, community theatre, and outreach. The FOA wanted to encourage community involvement and donations to help fund the events. I created this ad campaign to promote that these events and donations help those who attend. The headlines emphasize that every donation helps. I continued to develop the big idea and created a twitter account that could be used to promote events going on at the FOA. I also created collateral that features the headlines from the ads. The sticker, button, and bag could be sold to raise money or given to those attending classes.

© 2020 by Katelyn Leonard.