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Blooming Garden & Home, owned by Debbie Johnson in Jonesboro, AR, is a small business that travels to local arts and crafts shows in Northeast Arkansas. I designed the logo with input from the owner and her daughter. They wanted a general logo that was not specific to a particular item they sell. I created a logo that refers back to the name of the business and includes their favorite colors. I also created a set of visual guidelines that includes a business card, letterhead, and envelope. The guidelines also include direction on how the logo should be used.

© 2020 by Katelyn Leonard.